PocketPPC https://pocketppc.com/ The history, mechanics, and economics of paid search. en-us Thu, 03 Sep 2026 00:00:00 GMT The Arithmetic That Built Search https://pocketppc.com/notes/the-arithmetic-that-built-search/ https://pocketppc.com/notes/the-arithmetic-that-built-search/ Thu, 03 Sep 2026 00:00:00 GMT How a handful of equations turned attention into a priced commodity. The Icon That Ate the Internet https://pocketppc.com/notes/the-hamburger-menu/ https://pocketppc.com/notes/the-hamburger-menu/ Tue, 25 Aug 2026 00:00:00 GMT How the hamburger menu became mobile’s default door, and why the better-named alternative lost. The Auction After the Click: Privacy, Antitrust, and AI https://pocketppc.com/history/10-the-auction-after-the-click/ https://pocketppc.com/history/10-the-auction-after-the-click/ Mon, 03 Aug 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. The Machines Take the Wheel: Automation and the Black Box https://pocketppc.com/history/09-the-machines-take-the-wheel/ https://pocketppc.com/history/09-the-machines-take-the-wheel/ Mon, 06 Jul 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. The Yellow Pages Comes Back: Mobile, Local, and Pay-Per-Lead https://pocketppc.com/history/08-the-yellow-pages-comes-back/ https://pocketppc.com/history/08-the-yellow-pages-comes-back/ Mon, 08 Jun 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. The Second Auction: How Social Learned to Sell Interruption https://pocketppc.com/history/07-the-second-auction/ https://pocketppc.com/history/07-the-second-auction/ Thu, 14 May 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. When PPC Became a Job: The Optimization Decade https://pocketppc.com/history/06-the-optimization-decade/ https://pocketppc.com/history/06-the-optimization-decade/ Tue, 21 Apr 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. The Land Grab: How Search Became a Three-Company Business https://pocketppc.com/history/05-the-land-grab/ https://pocketppc.com/history/05-the-land-grab/ Mon, 30 Mar 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. Relevance Beats Money: How Google Rebuilt the Ad Auction https://pocketppc.com/history/04-relevance-beats-money/ https://pocketppc.com/history/04-relevance-beats-money/ Mon, 09 Mar 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. The Auction: GoTo.com and the Price of a Click https://pocketppc.com/history/03-the-auction/ https://pocketppc.com/history/03-the-auction/ Thu, 19 Feb 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. The CPM Era: Renting Eyeballs https://pocketppc.com/history/02-cpm-era/ https://pocketppc.com/history/02-cpm-era/ Wed, 28 Jan 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search. Before the Click: Direct Response Roots https://pocketppc.com/history/01-before-the-click/ https://pocketppc.com/history/01-before-the-click/ Sat, 10 Jan 2026 00:00:00 GMT Part of The History of PPC, a ten-part history of paid search.